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Contextual
Video
Why Does Context Matter?
- 69% of consumers are more likely to look at an ad that’s relevant to the content they are viewing.
- Contextually Relevant Video Ads Achieve Higher VCR & Viewability Rates.
Did you know?
- 93% Increase in Brand Awareness (Channel Factory, 2020)
- 63% Increase in Purchase Intent (IPG Labs, 2020)
- Contextually Relevant Videos Get 3X’s More Attention Than Average Videos (Google, 2020)
Video
Classification
The Video Player Advantage
CONTEXTUAL INTELLIGENCE
- Transcription Data
- Image Recognition Data
- IAB Categorization
- NSFW Detection
- Logo Recognition
VIDEO ENGAGEMENT
- Video Viewability
- Video Completion Rate
- Player Size
- Video Ad Completion Rate
- AVOC
- Ad Viewability on Completion
Latin Cooking
Videos
Methodology:
JW Player cross-referenced a list of the top 15 most popular Latin dishes against JW Player’s similar contextual classifications. The result is over 50 Million monthly US avails across JW Player’s footprint.
Proposal:
Navigate premium environments to only feature video ads on Latin inspired cooking videos.
Added fun fact:
Food videos achieve a better VCR than any other category
Spanish Language
Videos
JW Player can detect videos with Spanish language content being playing across devices in the United States. Spanning all content categories. The top ten most popular sites are:
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