THE LATINO AND AFRICAN AMERICAN

DIGITAL CONNECTION

THE BIPOC FILTER

Is certified by the National Minority Supplier Development Council.

Key Partner Contacts

Thomas Brown, CEO/Founder, The Bipoc Filter

Thomas Brown

CEO/Founder

Ralph Paniagua, Founder, The Bipoc Filter

Ralph Paniagua

Co-Founder

Wendell Batts, Co-Founder, The Bipoc Filter

Wendell Batts

Co-Founder

The Multicultural
Media Representation Firm

Focused on Authenticity, Quality & Community.
The Latino and African American Digital Connection.

Multicultural Media Representation - The Bipoc Filter

BIPOC FILTER =Authenticity

Our Mission

BIPOC FILTER: Programmatic

We have the ability to connect
advertisers programmatically
to the right Multicultural
audiences.

The Opportunity for Minority Publishers - The Bipoc Filter

The Opportunity for
Minority Publishers

The Opportunity for
Demand Partners

The Opportunity For Demand Partners - the Bipoc Filter

Multicultural
Audience Strategy

Identifying Your Most Valuable Audiences

We gather, browse, search and share online behavior on +90% of the US population across more than 18 million websites as well as 100MM unique device ID’s from our SDK in-apps to efficiently target 75%+ of the United States multicultural audiences.

These data points are then clustered into custom audience segments & these users are messaged no matter where they are online. Custom audiences available via PMP connection.

BROWSE

Capture browse data from hyperrelevant publishers & websites, apps etc, such as:

Capture browse data from hyper relevant publishers & websites, apps etc, The Bipoc Filter

SEARCH

Leverage search data from onsite search engines

“Efici”Ahorro de energía” (Energy savings)

“Aire acondicionado eficiente” (Efficient air conditioning)

“Eficiencia en el consumo de agua caliente” (Hot water efficiency)

“Facturas de energía más bajas” (Lower energy bills)

SHARE

Pair with social share data from friend and follower clicks

Pair with social share data from friend and follower clicks - The Bipoc Filter

Azerion Datasphere

Proprietary technology built from a vast data network to drive intent, immediacy & incrementality

INTENT

Browse-Search-Share

Technology to build a curated audience pool & message users no matter where they are online.

IMMEDIACY

2h Data refresh for actionable targeting

INCREMENTALITY

Go beyond traditional targeting to uncover new users

48 avg. data points
p/user p/month

Scaled supply & audiences
to reach
Multicultural Demographics
at scale

75
billion

Omnichannel USA avails Monthly

50
billion

Display & High-Impact avails

15
billion

Online Video (OLV) imps

10
billion

Gaming imps

1
billion

Streaming Audio & Podcast imps

Suggested Custom Audiences

African American Targeting:

Spanish Language/Hispanic Targeting:

Click on Distressed RX Seeker & Motivated Confidence Chaser links above to see audience details. Additional audience details will be provided for reference & approval as we finalize campaign setup.

The Bipoc Filter, STN Video and Minute Media Partnership

Have entered into a Partnership

to form the largest Minority Owned video platform, reaching  over 200 million AA focused Video Views and 150 million Latino focused video views monthly.

VALIDATED, VETTED & VERIFIED

STN Video has been recognized by the biggest names in digital media as a trusted resource for publishers and content providers.

200+ Premium Content Providers - The Bipoc Filyer
2000+ Newspaper.com, Broadcast.com and Native Digital Sites - The Bipoc Filter

How We Do It

Reach fans wanting the best in digital video combined with the local perspective of their favorite publisher.

Official And Trusted Content

Official And Trusted Content - The Bipoc Filter

On Top Tier Publishers Across The Country

On Top Tier Publishers Across The Country - The Bipoc Filter

Helping Your Advertisers Connect With Our Fans

Helping Your Advertisers Connect With Our Fans - The Bipoc Filter

Trusted By 200 Content Providers

Engaging. Official. Exclusive.

STN Video has partnered with over 200 content providers to provide a library of brand-safe and contextually relevant video from the world of news, sports, entertainment, lifestyle, health, travel, food, business, technology, politics and more…

Partners With Over 2,000 Publishers Across the Country

STN Video digital video platform is leveraged coast to coast by digital newspapers, broadcasters and born online sites to maximize your audience reach.

STN Video Value Proposition
What We Do For Your Clients

STN VIDEO PLATFORM DELIVERS ON CONTENT, ENVIRONMENT, KPIs AND AUDIENCE

Exclusive And Brand Safe Content

Exclusive And Brand Safe Content - The Bipoc Filter

Trusted, Local Sites

Trusted, Local Sites - The Bipoc Filter

Kpi Friendly / Contextually Relevant Placements

Kpi Friendly / Contextually Relevant Placements - The Bipoc Filter

Audience Insights

Audience Insights - The Bipoc Filter

Over 10,000 Audience Insights

STN Video can reach and target thousands of segments via our audience insight platform specific to your desired audiences.

Age,Gender, Ethnicity

Media Consumption

Purchase Drivers

Personal Values

Purchase Influences

And thousands more…

Thank You