THE LATINO AND AFRICAN AMERICAN
DIGITAL CONNECTION
THE BIPOC FILTER
Is certified by the National Minority Supplier Development Council.
Key Partner Contacts
The Multicultural
Media Representation Firm
Focused on Authenticity, Quality & Community.
The Latino and African American Digital Connection.
BIPOC FILTER =Authenticity
Our Mission
- To ensure publishers who were there FIRST are capitalized.
- To alleviate a publisher’s greatest expense- • AN EXPERIENCED SALES STAFF.
- More than just sales, we partner with our publishers as a fully verticalized extension of their site.
- Our goal and mission is simply to help an historically underserved market WIN on a fair playing field.
BIPOC FILTER: Programmatic
We have the ability to connect
advertisers programmatically
to the right Multicultural
audiences.
The Opportunity for
Minority Publishers
- This joint venture between BIPOC FILTER and AZERION delivers the perfect partnership for Today’s Digital needs. Scale and Minority Certified.
- Helps lower the barrier of entry for minority owned publishers and ad tech organizations to get unique, robust demand from the world's top advertisers and their holding companies
- Reduce payment terms, time to payment and fees to benefit minority publishers
- Create and provide unique formats to drive further incremental revenue for publishers
The Opportunity for
Demand Partners
- Custom audiences developed to drive performance against multicultural targeted individuals
- Unique formats including high impact with AV creative build
- O&O display, video and audio inventory unavailable elsewhere
- Ultra competitive pricing
- Provide a scalable, efficient solution for clients and agencies to provide minority owned & targeted supply at scale
Multicultural
Audience Strategy
Identifying Your Most Valuable Audiences
We gather, browse, search and share online behavior on +90% of the US population across more than 18 million websites as well as 100MM unique device ID’s from our SDK in-apps to efficiently target 75%+ of the United States multicultural audiences.
These data points are then clustered into custom audience segments & these users are messaged no matter where they are online. Custom audiences available via PMP connection.
BROWSE
Capture browse data from hyperrelevant publishers & websites, apps etc, such as:
SEARCH
Leverage search data from onsite search engines
“Efici”Ahorro de energía” (Energy savings)
“Aire acondicionado eficiente” (Efficient air conditioning)
“Eficiencia en el consumo de agua caliente” (Hot water efficiency)
“Facturas de energía más bajas” (Lower energy bills)
SHARE
Pair with social share data from friend and follower clicks
Azerion Datasphere
Proprietary technology built from a vast data network to drive intent, immediacy & incrementality
INTENT
Browse-Search-Share
Technology to build a curated audience pool & message users no matter where they are online.
IMMEDIACY
2h Data refresh for actionable targeting
INCREMENTALITY
Go beyond traditional targeting to uncover new users
48 avg. data points
p/user p/month
Scaled supply & audiences
to reach
Multicultural Demographics
at scale
75
billion
Omnichannel USA avails Monthly
50
billion
Display & High-Impact avails
15
billion
Online Video (OLV) imps
10
billion
Gaming imps
1
billion
Streaming Audio & Podcast imps
Suggested Custom Audiences
African American Targeting:
- Using unique data to target users visiting specific black owned and black targeted properties
- Audience Example
Spanish Language/Hispanic Targeting:
- Using unique data to target Spanish/Hispanic across Hispanic owned, targeted & spoken language
- Audience Example
Click on Distressed RX Seeker & Motivated Confidence Chaser links above to see audience details. Additional audience details will be provided for reference & approval as we finalize campaign setup.
Have entered into a Partnership
to form the largest Minority Owned video platform, reaching over 200 million AA focused Video Views and 150 million Latino focused video views monthly.
VALIDATED, VETTED & VERIFIED
STN Video has been recognized by the biggest names in digital media as a trusted resource for publishers and content providers.
How We Do It
Reach fans wanting the best in digital video combined with the local perspective of their favorite publisher.
Official And Trusted Content
On Top Tier Publishers Across The Country
Helping Your Advertisers Connect With Our Fans
Trusted By 200 Content Providers
Engaging. Official. Exclusive.
STN Video has partnered with over 200 content providers to provide a library of brand-safe and contextually relevant video from the world of news, sports, entertainment, lifestyle, health, travel, food, business, technology, politics and more…
Partners With Over 2,000 Publishers Across the Country
STN Video digital video platform is leveraged coast to coast by digital newspapers, broadcasters and born online sites to maximize your audience reach.
STN Video Value Proposition
What We Do For Your Clients
STN VIDEO PLATFORM DELIVERS ON CONTENT, ENVIRONMENT, KPIs AND AUDIENCE
Exclusive And Brand Safe Content
Trusted, Local Sites
Kpi Friendly / Contextually Relevant Placements
Audience Insights
Over 10,000 Audience Insights
STN Video can reach and target thousands of segments via our audience insight platform specific to your desired audiences.
Age,Gender, Ethnicity
Media Consumption
Purchase Drivers
Personal Values
Purchase Influences
And thousands more…
Thank You
